.Column Perspectives: 15.Ever before asked yourself just how a power engineer finds yourself running an influencer advertising and marketing platform? Jonathan Eg, CEO of Partipost, splashes the tea on The Adrian Show.Trick takeaways:.Why investing protocols brought about isolation (and an occupation pivot).The magic formula: authenticity + consistency = influencer results.B2B influencer advertising in Asia: It is actually coming, but little by little.AI influencers: Cool, but most likely won't change your BFF's Instagram.The payment trouble tormenting influencer advertising (and how Partipost is actually addressing it).Fun reality: Jonathan's daddy looks forward to Mondays. Yes, you read that right.Bottom line: The influencer advertising and marketing garden is developing much faster than you may say "wipe up." From micro-influencers to AI avatars, the game is transforming-- however authenticity still reigns supreme.Therefore, prior to you cross out that close friend with 200 fans as "certainly not prominent," remember: on earth of nano-influencers, your bestie may just be the next large thing.Listen for even more influencer insights as well as perhaps get a suggestion or two for your own Instagram game!